Discovery Network Will Unleash New Channel, "Velocity" For Guys Who Love Cars, Leisure and Sports: Network Will be for those guys who have money and play hard. Who says women can't watch this?

Bugatti Veyron

Discovery Network is getting into the groove of  catering to what men who earn more than 150,000 per year want. The network has announced the launching of a new channel geared for men who like the finer things in life in sport, lifestyle  and entertainment The new channel, Velosity  will offer programming for men who are between the ages of 35 and 54 years old and who enjoy life. The channel will cater to the middle-aged group who are achievers who work hard and play hard.  Discovery  has plans of launching the network in the Fall 2011.