Elizabeth Taylor's "White Diamonds" is Best Selling Celebrity Endorsed Perfume: J Lo Comes in Second, Sarah Jessica Parker third: Product endorsements brings in big bucks for stars

Elizabeth Taylor released White Diamonds in September of 1991 and her perfume leads the way as the top selling perfume for 2010.
Celebrity

                                                                                     2010 Sales
                      Perfume Name            Date Released       Millions
1. Elizabeth Taylor White Diamonds   1991                     76.9 


2. J Lo       Glo                           2002                               67.3

3. Britney Spears   Curious & Fantasy   2004, 2005 49.9


4. Sarah Jessica Parker     Lovely   2005                            45.2

5. Gabriela Sabatini           Summer                                     31.4


The perfume business is a highly lucrative business for stars to be involved in. In some cases they will make more money with their product endorsements than performing.