Thursday, April 14, 2011
OWN Network, Oprah Winfrey Network: How is the Network doing after it's First Quarter and What are the Plans for Programming: What Oprah is Doing to Help Drum up Interest in the Network
OWN has just finished its first quarter of programming and the show is on the rise in viewers. The Hollywood Reporter had interviewed the CEO of OWN, Christina Norman. In her interview she had stated that the network is up 32 % for the first quarter. The network has 14 original series and by the end of the year it will add another 25. The core audience is women between the ages of 25 and 54. Oprah has been reported to be Tweeting to help drum up interest in the network and Ms. Norman said that it really is her. Tweeting may bring in more people to tune into the network, but it is going to boil down to the quality of the programs that will make it work.
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