Wednesday, June 1, 2011

Forbes Top 10 Highest Paid Athletes in the World:

Tiger Woods retain his status as the World's Highest Paid Athlete according to Fobes. Manny Pacquiao who is in No. 9 last year's tally [click here for last year's tally] drop to No 24 and tied with the Brazilian midfielder- Kaka. According to the report Tiger Woods earnings can be credited to his two major sponsors. Nike signed Woods to a five-year, $40 million deal when he turned pro in 1998. Electronic Arts released its first “Tiger Woods PGA Tour” videogame in 1998.


This year’s 50 highest-paid athletes earned $1.4 billion combined, or $28 million on average. That’s down 11 percent from a year ago, thanks in large part to the drop in Woods’ earnings and the inactivity of Floyd Mayweather, who hasn’t fought in 13 months after appearing at No. 2 on last year’s list with earnings of $65 million. The minimum to make the list was $18.8 million, compared to $21 million in 2010.

The Top 10 Highest Paid Athletes in the World:
No. 1 Tiger Woods
$75 million- Last Year Pay: $105 million
Golf
Age: 35
Woods has failed to win tournaments or sign new sponsorship deals since his November 2009 car crash and the infidelity scandal that followed. Yet he retains two valuable partners, Nike and Electronic Arts, both of which built businesses with Woods as a centerpiece.

No. 2 Kobe Bryant
$53 million
Basketball
Age: 32
Bryant recently signed on as pitchman for Mercedes-Benz's Smart Car brand in China. His $24.8 million salary during the 2010-11 season was $4 million more than any other player.
No. 3 LeBron James
$48 million
Basketball
Age: 26
His jersey was the NBA's bestseller this season, and he has the No. 1 basketball shoe on the market. James received a small stake in Fenway Sports Group-owned soccer club Liverpool in April when he partnered ith FSG to manage his business interests.
No. 4 Roger Federer$47 million
Tennis
Age: 29
Federer commands the most impressive endorsement portfolio in sports, with 10 major deals including Nike, Credit Suisse, Rolex and Wilson.
No. 5 Phil Mickelson
$46.5 million
Golf
Age: 40
Mickelson was diagnosed with psoriatic arthritis last year, but he maintains that it will have no long-term effect on his golf career. Lefty inked a deal at the end of the year as a spokesman for Amgen and Pfizer, makers of Enbrel, the drug Mickelson uses to treat his condition.
No. 6 David Beckham$40 million
Soccer
Age: 36
Beckham will likely be busy over the next year as London gears up to host the 2012 Olympic Games. He served as an ambassador during London's bid process, and in May he signed an agreement with Samsung to become the company's global brand ambassador for the Games. More deals tied to the Olympics are likely to follow.
No. 7 Cristiano Ronaldo$38 million
Soccer
Age: 26
The Real Madrid star is using social media to expand his brand. Ronaldo has racked up 26 million Facebook fans, twice as many as any other athlete. He also has three million Twitter followers.
No. 8 Alex Rodriguez
$35 million
Baseball
Age: 35
A-Rod was the top unsecured creditor when the Texas Rangers filed for bankruptcy last year. He was owed $24.9 million in deferred compensation from the record-breaking $252 million contract he signed with Texas in 2000.
No. 9 Michael Schumacher
$34 million
Racing
Age: 42
Schumacher's return to Formula 1 racing last year did not go as planned as he finished a disappointing ninth in the overall standings. His earnings are boosted by a strong endorsement portfolio that includes DVAG, Jet Set, Navy Boot, Audemars Piguet, Schuberth and Rosbacher.
No. 10 Lionel Messi$32.3 million
Soccer
Age: 23
Messi earns $16 million annually on the pitch, and he has recently built up his endorsement portfolio, which now includes Adidas, PepsiCo, Konami, Audemars Piguet, Chery and AirEuropa.
No. 24  Manny Pacquaio (tie with Kaka-soccer)
$25 million- last year  Pay: $42 million
Boxing
Age: 32
Boxing's biggest draw has seen his last six fights generate more than 6 million pay-per-view buys combined. Pacquaio, who moonlights as a congressman in the Philippines, has started to beef up his endorsement portfolio, with Hewlett-Packard signing the boxer in the spring to a three-year deal for a global ad campaign.

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