Hyundai Sells Over 200,000 Sonata Sedans in North America this Year, Sets New Record

The well received new Sonata is spearheading Hyundai's North American sales efforts this year, with the South Korean automaker selling more than 200,000 examples of the mid-size sedan in the U.S. and Canada in 2010, setting a new sales record. More importantly, the four-door saloon helped the company deliver more than 530,000 vehicles in the United States and over 110,000 in Canada for the first time ever.

"Sonata has delivered some pretty incredible results for us this year," says John Krafcik, Hyundai Motor America president and CEO. "Sonata is the Hyundai brand and it's appropriate that it has led our best year ever. Sonata's innovation has reset the most hotly contested, largest segment in the U.S. car market, with Sonata delivering more year-over-year retail sales growth – about 90,000 units – than any other car in the entire industry."

According to Hyundai, more than 70 percent of Sonata buyers previously owned a car from a brand other than Hyundai with more than 20 percent coming from Honda, Toyota and Nissan.

"This car has meant so much to the success of our brand and our dealers," says Krafcik. "While cars like Camry and Accord spend more than 50 days on a dealer lot, Sonata leads the segment in 'days-to-turn' through the first three quarters. The average Sonata is sold in 16 days."

The Hyundai CEO also added that the Sonata vastly improved its fleet sales record moving from sixth place in its segment last November with a mere 5% retail share, to third, averaging 13-to-16% retail segment share for most of the year, behind Accord and Camry.

In the States, the new Sonata is offered with three engine choices, a 2.4-liter naturally aspirated four producing 198HP or 200HP (depending on the version), a 2.0-liter turbocharged four-banger with 274HP and a 2.4-liter hybrid variant delivering a combined output of 209HP.

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2011 Hyundai i40: European Market Sonata Officially Announced

Hyundai has come out with an official announcement on its new D-segment car for Europe, about a week after the first illustrations of the i40 made their way onto the web. The i40, which was known by the codename ‘VF’ during development, is essentially the European market version of the North American and Korean Sonata, and will compete against cars like Ford Mondeo, VW Passat and Citroen C5.

The new i40 will make its world premiere in estate form at the upcoming Geneva Salon in March 2011, with a four door sedan model following later in the same year. It was designed at Hyundai’s European R&D facilities in Rüsselsheim, Germany, and according to the South Korean firm, it is the company’s first D-segment model to be specifically developed for the European market.

Hyundai claims that the i40 will further boost European consumer perception of the brand to "a more aspirational position" thanks to the vehicle's design, quality, performance and technical features.

“We have bold ambitions for Hyundai in Europe, and the new i40 will provide the momentum we need to achieve our goals in 2011 and beyond. We expect the quality of the new i40 to continue the development of our image in Europe and attract new customers to the Hyundai brand,” commented Allan Rushforth, Vice President of Hyundai Motor Europe.

“The i40 perfectly combines the four elements that have become core Hyundai values: practicality, performance, efficiency, and styling. Our designers and engineers have produced a car that encapsulates what European motorists look for in a D-segment vehicle,” Mr Rushforth added.

The South Korean firm said that the i40 will be Hyundai's most innovative model on sale in Europe, featuring the latest environmental technologies developed under the company’s Blue Drive eco-program, and a powertrain line-up with "best-in-class performance and fuel economy, and very low CO2 emissions."

While Hyundai did not release any specific details on the engine line-up, it is believed that at launch, consumers will have the choice a 2.0-liter four-cylinder petrol with direct injection and an output of around 170-horsepower, plus two variants of the a 1.7-liter turbo-diesel with 115 HP and 136 HP.

The company said more information on the i40 will be released nearer the time of car's motor show world premiere in Geneva.

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