ric woods photography pool shoot-for little green frog marketing

Little Green Frog ( LGF) Marketing has used our services for years now. Jamie Gilmore the owner /director is a young and creative fellow. He and myself have, over the past 10 years worked on many projects and developed a close working relationship, it's a rare thing in advertising..a "bond".

I'm working on a project with Katie Todd (LGF) We are capturing several spectacular pools , both at midday and at sunset for one of their clients.

Below is a video grab of one of the pools and a mock up tear sheet with one of the images.

The image below was a time exposure of around 30 sec .There is a 2 x CTO (colour temprature orange full cut x 2) gelled SB600 camera right.There is a SB26 CTO x 1 in mid shot to highlight the small pot plant and 2 SB26 with CTO gels to light far pool surround.No reflections have been cleaned up at this time. It was difficult to get enough light into the pool as it was very long and the pools underwater lights were very feint blue LEDS.

The image below with spa not running was lit with the same strobes as above but I painted in the background with my torch during the long exposure for a little more depth,yes it was a bit of a sprint.This image if used would have a new sky dropped into the shot in post and a clean up of details.We had to wait so long for the pool LEDS to register the light in the sky was gone...except for the southern cross.

"The Crew" Little Green Frog Marketing-less director jamie

Its become a tradition of mine now to photograph the staff of little Green Frog Marketing on the morning of Melbourne Cup Day. They approach the day like tigers of fun.

HUGE softbox over camera,silver umbrella high camera right for some POP. white reflectors left and right of subjects.D300 nikon

Waterford County Shoot ...

Photography is FANTASTIC, I enjoy it a great deal.The people I work with are very creative and they do inspire me. Most of the time when I'm on a shoot I'm full of adrenaline and coffee.

Here is a short movie behind the scenes of a shoot from the Waterford County Land Development campaign. It was late last year on a very cold day. I had previously blogged a few images from this campaign but the small movie is more entertaining for some.

Being self employed it can be difficult to take time out to walk on the beach, eat a good meal,catch up with the family and have some fun creatively,like the blog...Today, I was able to do them all...and secure a new client from Interstate.

The creative for this shoot was under the watchful eyes of Jamie Gilmore ( Little Green Frog Marketing) and his talented crew of young bloods.
By the way all my experiences with horses have been a little on the edge...including this time....Yes they do smell your fear

I was shooting on a D300 Nikon ( Raw Files) Lenses were 80-200 2.8,24-50 2.8 and my fave 24-70 2.8. ]

This is the images as it appeared in the sales brochure...

SPOT THE DIFFERENCE

I did a shoot for The Little Green Frog Marketing Think Tank. It was to update some of their staff portraits. My brief was to shoot was to supply images to the written brief

IMPORTANT NOTE:I always ask for a written Brief .Ask the client to drop their thoughts and suggestions in an email ...that doesn't mean i always get a brief.Creative people think in videos and when your a stills photographer if you cant get a written brief it creates a risk that your client may not be happy, because they haven't thought in a stills photography mind set.It also give me invaluable in site into planning the shoot i.e. talent look, costume,venue,camera angle etc This time Mary ( Gidget) gave me an excellent brief with poses, etc Fantastic.I follow the Brief and then add some of my ideas when they crop up.

Prior to the talent arriving Ive read the brief and am able to plan the lighting. Three of the images would need to be deep etched so they are shot on a white back ground son the graphic artist can drop them on their chosen back drop.

I am doing a self portrait holding a grey chip .It helps as a tool to remove an color cast. Lights even strobes do have a colour cast especially as they age.

The images on the left below of the before and after are virtually straight out of camera ( they are cropped etc) . As you can see the contrast needs adjustment shooting into the white paper background which acts likes a large light source.

IMAGE 1: Below is Katie aka Lucy from an old TV show "I Love Lucy" I think she nailed the character.


Image 2 : Mary aka "Gidget" from a an old TV surf series

IMAGE 3: Dominique "Shirley Temple" arrived with a selection of Lollipops, this one was the smallest.


Lighting change now, Jamie the owner of the Little Green Frog helps here.Jamie a good mate always gets into character when I point a camera at him. Here I think here he's being Kevin Rudd.(just kiddin")


The styling of the shoot was handled by the whole crew. I like to be influenced by the other "creatives", it makes for better images.



IMAGE 4: Megan aka "Mafiette" was looking good against black.The Mafia was the influence for the look.