Via Camaro5
All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.
The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.
All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.
_______________________________VIDEO_______________________________
_______________________________VIDEO_______________________________
The first advert is about the upcoming Beetle and shows a real bug with white racing stripes acting like a car on the forest ground, while the other commercial is for the U.S.-market spec 2012 Passat and is more humorous concentrating on a child dressed up as Darth Vader. Watch them both right after the break.
_______________________________GALLERY_______________________________
_______________________________VIDEO_______________________________
The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.
The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.
The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.
The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.
_______________________________GALLERY_______________________________
By Csaba Daradics
_______________________________VIDEO_______________________________
The German company has teamed with Lucasfilms for the 2012 Passat spot, which will feature a pint-sized Darth Vader making use of the Force when he discovers the family saloon in the driveway.
The commercial for the next generation of the Beetle won't actually show the car but it will supposedly tease its silhouette while showing a beetle scurrying through the ground like a car outperforming all the other creatures. "The ad is an homage to some of the greatest car chase scenes in the history of film and TV," said VW of America in a statement.The next Beetle is scheduled to get its official debut in May.
“Both spots show the creativity and innovation that people expect from an iconic brand like Volkswagen,” added Mike Sheldon, CEO, Deutsch LA, Volkswagen’s Agency of Record. “The Super Bowl is unlike any other media platform in the world in terms of its reach and cultural influence. It is tailor-made for big announcements and is the perfect way for VW to engage the American public.”
_______________________________GALLERY_______________________________
The highlight of the campaign is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride”. According to the company, the ad shows people across space and time "from a police officer and an international villain to aliens and an ancient chief" trying to get their hands on the all-new Optima, which "becomes an object of desire even for Poseidon", the Greek god of the sea.
“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”The South Korean automaker said it will extend the campaign by giving away up to five new Optimas through its “One Epic Contest,” a game in which consumers will have to solve a series of puzzles using clues found in pre-Super Bowl and game day advertisements and social media postings.
_______________________________GALLERY_______________________________
By Csaba Daradics
_______________________________VIDEO_______________________________
As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.
By Csaba Daradics
Via: Worldcarfans
_______________________________VIDEO_______________________________
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
_______________________________VIDEOS_______________________________
By Csaba Daradics
_______________________________GALLERY_______________________________
According to a press statement from the Italian automaker, this particular photo shoot is one of the many initiatives of the "Wrooom 2011 – F1 & MotoGP Press Ski Meeting", an event organized in Madonna di Campiglio (Trento) in which the Fiat Group is the official sponsor.
The Jeep Wrangler featured at the event is a facelifted 2011MY in Rubicon trim powered by a new 2.8-liter common-rail turbo diesel Euro 5 engine with DPF producing 200 HP at 3,600 rpm and 410 Nm of torque at 2,000-3,200 rpm on models with a six-speed manual gearbox and 460 Nm at 1,600-2,600 rpm when combined with a new five-speed automatic transmission.
_______________________________GALLERY_______________________________
The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.
“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.
By Csaba Daradics
_______________________________VIDEO_______________________________
This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.
The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.
By Csaba Daradics
_______________________________VIDEO_______________________________
For the creation of the advertisement, Hyundai turned to the makers of the Avatar movie. Even though this is not evident in the 2-D version of the advert seen in the video below, the 4-D movie shown in theaters combined a 3-D film with special physical effects such as vibrating seats, wind and steam which occur in synchronization with the film.
We'll have to wait and see if Hyundai will make use of the 4-D commercial for the North American version of the car when it arrives in the market later this year.
Hat tip goes to Jinhwan!
_______________________________VIDEOS_______________________________
Still, the legacy lives on. The actor’s love of cars and motorcycles was well known. McQueen competed in many motor races including the 12 Hours of Sebring and the Baja 1000. He also owned several semi-unique vehicles including a Jaguar XKSS, a Porsche 356 Speedster and a Ferrari 250 GT Berlinetta Lusso. Here was a man who loved his cars almost as much as we loved his movies.
Flash forward 25 years. In 2005, Ford released this ad for the fifth generation Ford Mustang. In it, a farmer carves a racetrack through his cornfield in a non-too-subtle nod to the 1989 film, Field of Dreams. As in that movie, “If you build it, he will come.”, and Steve McQueen magically appears out of the cornfield (looking pretty good for someone who’s been dead and buried for a quarter of a century) and takes the wheel of the Mustang for one last turn around the track.
Through the use of a body double and some nabbed footage, McQueen is there in the cornfield and behind the wheel. Even five years on the ad is pretty impressive from a purely technical standpoint. But don’t take my word for it! Watch it yourself and let us know what you think.
By Tristan Hankins
_______________________________VIDEO_______________________________
Via: Autoblog.nl
_______________________________VIDEO_______________________________
We’ve also included the “Third man” commercial from a few years back, in which the “New Flying Finn” trumps the younger Fernando Alonso and Lewis Hamilton. You can watch both videos after the jump.
By Csaba Daradicss
_______________________________VIDEOS_______________________________
