The brief was to supply a selection of images where Lisa looked vital and dynamic to capture her excitement at losing 95kg. Sample pdf was sent as samples of the layout.Clothing guidelines were no frills,plunging necklines or florals.Darker solid colours were the preference. We decided to add some purple the signature colour of Curves. Text will be added to images so there needed to be provision for that. Through discussion with the art director a seamless white studio shot was arrived at, with various poses.Facing the subject in both directions enables the graphic artist freedom when laying up the page ( they appreciate it).
Once the brief was filled we decided to add some more dramatic images, hard lights and some showing the light source. Many of our clients like a "behind the scenes" style of image. I think we are swinging the other way from OVERLY DIGITALLY MANIPULATED images and PHOTOSHOP DISASTERS. These images of Lisa are not liquified, pushed, pulled or reduced.
The more dramatic images were a hit with both the art director and Lisa and they are the selection that will appear in the magazine.
ric woods photography studio totally enjoyed the shoot and sharing the excitement of Lisa's fantastic achievement.
